Now that Barack and Michelle Obama are working on producing content for Netflix and Spotify, they hope to turn their vision of Higher Ground Productions into a reality. However, the Obamas just learned that their trademark for the name was rejected because another company, an e-book publisher, has registered the name Higher Ground Enterprises. Instead of trying to come up with a new name, the Obamas have supposedly set their sights on the e-book publisher and are trying to get them to give up their rights to their name so the Obamas can seize it for their company.
Higher Ground Productions was created by the Obamas in 2018 in order for them to create inspiring television content. Because the Obamas are set on getting the name they want, they filed a petition in a dispute over the trademark. Since trademarks are a highly protected type of intellectual property, one Los Angeles-based entertainment company has decided to come out and call the Obamas guilty of “deplorable behavior” for trying to stronghold the trademark from the existing e-book publisher.
The Obamas are a force to be reckoned with. Not only did Barack Obama serve as the President of the United States twice, but he and his wife are also highly-accomplished lawyers who know how to win. Now their legal team has filed a petition to cancel the trademark of the e-book company so they can swoop in and seize it for themselves.
Although the Obamas chose the name Higher Ground Productions as an allusion to Michelle Obama’s famous 2016 D.N.C. speech, in which she said, “our motto is, when they go low, we go high,” higher ground as a phrase has been in circulation for a long time. The Obamas do not have any sort of claim over it just because Michelle used an allusion to the idea in a speech.
When the United State Patent & Trademark Office denied the Obamas use of Higher Ground Productions, the Obamas filed a petition to have the official office revoke the registration of Higher Ground Enterprises, which is owned by Hanisya Massey since 2008.
Massey’s company allegedly helps writers of e-books get their work published. Her lawyer told Hollywood Reporter: “This is really deplorable behavior. I hope that the Obamas realize that these actions are not consistent with the values they preach and that they instruct their attorneys to immediately dismiss the petition.”
The lawyer added, “The Obamas have known for almost a year that their Higher Ground Productions trademark application was rejected by the United States Patent & Trademark Office because it was too similar to his client’s Higher Ground Enterprises. Instead of simply picking another name, the Obamas’ lawyers have now filed a meritless petition to cancel my client’s trademark so they can take it for themselves.”
The lawyer insists that this is “not political.” It is simply a matter of principle because Massey wants to keep her company’s name.
“Higher Ground” was also the name of a number one hit back in 1973 by Stevie Wonder.
What do you think about the Obamas’ efforts to plow through this small business owner to take her company’s name?
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